三足鼎立下的网络媒体的态势及其治理之策

The Situation of the Three-Pilla Network Media and Its Governance Strategies

当前,中国网媒三足鼎立的新格局已经形成,其中党媒是社会舆论的引领者,民媒领跑技术创新,自媒成为新型主流群体发声的新阵地。三种媒体各有自身长与短,相互竞争又携手合作,构成当下中国传媒业新格局。促进党媒、民媒、自媒的有序竞合是中国网媒的未来愿景。

At present, the new pattern of tripartite network media in China has been formed, in which party media is the leader of social public opinion, Private media leads technological innovation, and We-media has become a new front for new mainstream groups to voice their opinions. The three kinds of media have their own strengths and weaknesses. They compete with each other and work together to form a new pattern of China’s media industry. Promoting the orderly competition and cooperation of Party media, Private media and We-media is the future vision of China’s network media.