供应链社会责任治理机制、企业社会责任与合作伙伴关系

Governance Mechanism of Supply Chain Social Responsibility,Corporate Social Responsibility and Supply Chain Partnership

本文将供应链社会责任治理机制细分为监督、评估、激励与协助四个维度,基于利益相关者理论、企业声誉理论与权变理论,从卖方的视角构建了概念模型,以珠三角地区的制造业企业为研究样本,用结构方程模型检验了来自买方的供应链社会责任治理机制对卖方的企业社会责任的影响,以及在存在市场扰动情况下卖方的企业社会责任对其与买方的合作伙伴关系的影响。研究发现:来自买方的监督和协助对卖方的企业社会责任具有显著的正向影响,评估和激励的影响则不显著;卖方的企业社会责任对双方的合作伙伴关系具有显著的正向影响;市场扰动在企业社会责任与合作伙伴关系之间起着显著的负向调节作用。研究建议供应链核心企业要加强供应链社会责任管理的规范性与战略性,通过供应链整合与协作挖掘供应链社会责任的价值创造力。

In this paper,we divide the governance mechanism of supply chain social responsibility into four dimensions: monitoring,evaluation,incentive and assistance. Based on stakeholder theory,corporate reputation theory and contingency theory,a conceptual model from the perspective of the seller is constructed. With manufacturing enterprises in Pearl River Delta region as research samples,we empirically examine the impact of the governance mechanism of supply chain social responsibility from the buyer on the corporate social responsibility performance of the seller,and the impact of the corporate social responsibility performance of the seller on the partnership with the buyer in the case of market turbulence. The results indicate that(1) monitoring and assistance from the buyer have a significant positive effect on the corporate social responsibility performance of the seller,while the impact of evaluation and incentive is not significant;(2) the corporate social responsibility performance of the seller has a significant effect on the partnership with the buyer;(3) the market turbulence has a significant negative effect on the relationship between the corporate social responsibility performance and the supply chain partnership. We suggest that focal enterprise in supply chain need to enforce the standardization and strategy of supply chain social responsibility management,and unearth the value creation of supply chain social responsibility by integration and collaboration.