摘要
10月18日,湖南中茶茶业有限公司历时三年研发的首款新派花茶技术创新成果“猴王小茉莉·花茶”发布,产品定位“新派”,野心直击正在崛起的年轻消费群体花茶,正在试图以一种崭新的形态重新融入市场。花茶发展历史悠久,《浮生六记》有一节写芸娘别出心裁做的花茶:夏月荷花初开时,晚含而晓放芸用小纱囊撮茶叶少许,置花心。明早取出,烹天泉水泡之,香韵尤绝古人玩茶,将花与茶融合钻研到了极致,带着些许浪漫、天真和野趣。
Special Coverage in this issue examines the timeline of scented tea brands and tries to figure out how scented tea has risen again from long-period oblivion after a big-bang birth.Jasmine Tea produced in Fuzhou is a story about the flourishing comeback of the scented tea thanks to the Marine Silk Road.That Sweet-Scented Osmanthus Dragon Well Tea is now a celebrated brand on the internet explains how it started a new consumption trend in Hangzhou.Zhang Yiyuan,a Beijing-based jasmine tea trademark born in 1900,has repositioned itself for bringing the scented tea back to the mainstream business trend.Pukka,a UK herbal tea brand,enlightens us on how we in China should rethink about development strategy of scented tea brands.
出处
《茶博览》
2019年第10期18-23,9,共7页
Tea Times
