网络团购中大学生对竹制体育用品购买意愿的影响因素

Influencing Factors of College Students’ Willingness to Buy Bamboo Sports Goods on Online Group Buying

电商市场的快速兴起,不仅改变了传统营销模式,而且逐步延伸出一套全新的线上环境中消费者与市场的衔接方式,从而在一定程度上促进了市场供需架构的优化。网络团购能够最大化提升消费交易量,这种消费方式从无到有、从小到大的发展过程中,这些追求时尚且能够快速适应新鲜事物的大学生消费群体,其消费主张已直接影响市场走向。

The rapid rise of e-commerce market has not only changed the traditional marketing model, but also gradually expanded a new way of connecting consumers with the market in the online environment, which to a certain extent led to the optimization of the basic framework of market supply and demand. Online group buying can maximize the volume of consumption transactions. During the development process from scratch and from small to large, the college student consumer groups who pursue fashion and adapt to new things quickly have a direct impact on the market trend.