摘要
通过分析江西古村落保护性开发中特产的开发及推广困境,总结特产包装设计存在的缺乏包装设计意识、包装设计无辨识度、包装设计功能性缺陷、包装设计中缺少文化元素等问题,从古村落图案入手由形式元素提取运用到设计思想的分析,针对性解决现代特产包装设计的问题。
By analyzing the development and promotion of specialty in the protective development of ancient villages in Jiangxi,this paper summarizes the issues of lacking packaging design awareness,be short of identification of packaging design,the functional defects of packaging design,and the lack of culture elements in packaging design,from the ancient village pattern to the use of formal elements to the analysis of design ideas,targeted to solve the problem of modern specialty packaging design.
作者
张钒
Zhang Fan(School of Science and Technology,Nanchang Aviation University,Nanchang,Jiangxi,332020)
基金
江西省高校人文社会科学研究青年项目（编号：YS162017）
关键词
江西古村落
图案
地方文化
特产
包装设计
Ancient Villages in Jiangxi
Patterns
Local Culture
Specialty
Packaging Design
