高校视觉传达设计专业学生创新创业促进机制研究

Research on Promoting Mechanism of Innovation and Entrepreneurship for Students Majoring in Visual Communication Design in Universities

针对高校视觉传达设计专业学生创新创业教育现状调查分析,目前存在培养机制不健全、部分高校对经济发展的针对性和时效性重视不够、教师缺乏开展创新创业教育的意识和能力、大学生创新意识薄弱、创业技能缺乏、创新思维不强等问题,提出视觉传达设计专业人才跨界培养理念和实践体系多元协作模式;针对视觉传达设计专业学生的“重庆特色手工文创产品视觉系统设计”创业实践及相关平台的融合式服务,通过构建视觉传达设计人才跨界教育特色培养机制、健全创业实践项目激励机制、实施校企研跨专业、跨学科协同培养机制、实施创业型教师专业技术职务认定机制等方面构架更适应专业人才创新创业发展的途径;研究证明:只有不断探索学科深度融合、专业精准嫁接、联动校企研协同育人造就新型人才,营造和谐共享的双创生态环境、对推动高校视觉传达设计专业创新创业教育的发展具有巨大的推动意义。

According to the investigation and analysis of the current situation of innovation and entrepreneurship education for students majoring in visual communication design in Chongqing universities,there are some problems,such as imperfect training mechanism,insufficient emphasis on the pertinence and timeliness of economic development in some universities,lack of awareness and ability of teachers to carry out innovation and entrepreneurship education,weak innovative consciousness of college students,and lack of entrepreneurial skills.In view of the lack of innovative thinking,this paper puts forward the concept of trans-disciplinary training of visual communication design professionals and the multi-cooperation mode of practice system.Aiming at the business practice of students majoring in visual communication design of"visual system design of Chongqing characteristic handmade creative products"and the integrated service of related platforms,this paper constructs the training mechanism of visual communication design talents'cross-border education characteristics,perfects the incentive mechanism of entrepreneurship practice projects,and implements the inter-professional and inter-disciplinary collaborative training of school-enterprise research.The mechanism and the implementation of the professional and technical job identification mechanism of entrepreneurial teachers are more suitable for the way of innovation and entrepreneurship development of professional talents.The research proves that only by continually exploring the deep integration of disciplines,precise grafting of specialties,and collaborative education between schools,enterprises and research institutes,can we cultivate new talents,create a harmonious and shared environment of double-creation,and promote the development of innovation and entrepreneurship education of visual communication design specialty in colleges and universities.