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Analysis of Communication Strategies in the New Media Age

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摘要 This paper explores how enterprises respond to changes in consumers and make corresponding adjustments in communication strategies in the new media age.The cases of Jiang Xiaobai and Netease Cloud are selected for the present analysis,providing suggestions for communication strategies in the new media age.

作者 Qi Wang Meili Liang Qi Zhao

机构地区 School of Management

出处《Journal of Educational Theory and Management》 2019年第2期24-29,共6页 教育理论与管理杂志（英文）

关键词 New MEDIA age COMMUNICATION PUBLIC RELATIONS ADVERTISING

分类号 H31 [语言文字—英语]

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参考文献1

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Journal of Educational Theory and Management

2019年第2期

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