体育新闻报道娱乐化思考

On the Entertainment of Sports News Based on a Sports Newspaper as a Case

从媒介定位和受众接受的角度分析体育新闻报道的娱乐化现象,探究体育新闻的文化产业价 值及其传播效度,以期使体育新闻在娱乐性和新闻性之间寻求平衡。研究发现,体育新闻报道的娱乐化过 度发展主要表现为娱乐元素比重过大、报刊版面设计过于突出娱乐效果和体育报道娱乐化带来的新闻语 言不规范等。体育新闻娱乐化虽然为新闻产业带来了活力,提高了受众的关注度、节目的收视率和点击 率,但同时也带来了一些负面的影响。为此,应进一步完善行业规范,加强监督引导;提高媒体职业道德, 加强行业自律;提升大众媒介素养,自觉抵制不良体育新闻报道。

With the aim of seeking a balance between entertainment and news in sports-reporting,this paper,mainly from the perspective of media positioning and audience acceptance,renders an analysis on the phenomenon of entertainment of sports news and explores the specific cultural industry value and communication validity of sports news.The study found that the excessive development of sports news entertainment is mainly manifested in the following aspects:the proportion of entertainment elements going too large,the layout of design putting emphasis on the entertainment effect too much,and the news language being too casual with no standard caused by the entertainment of sports-reporting.Meanwhile,the paper also points out that the entertainment of sports news has brought a lot of vitality to the current news industry with the attention of the audience raised and rating and click rate of the program itself improved,but it also brought some negative effects.Finally,the paper puts forward some concrete countermeasures for the problems:improving industry norms through strengthening the supervision and guidance;enhancing the professional ethics of the media with the self-discipline of the industry improved;promoting mass media literacy with the bad sports news resisted.