“一带一路”倡议背景下以地方高校为依托的企业外宣服务基地建设初探

A Probe into the Construction of an Enterprise External-Propaganda Service based on Local Colleges and Universities under the Proposal of “One belt and one road”

“一带一路”倡议背景下,企业如何在国际市场积极开展公共外交、树立企业的良好形象,对外宣传服务承担着至关重要的桥梁作用。分析依托地方高校资源开展企业外宣服务基地建设的迫切性和必要性,并提出可行性方案,以期服务于国家战略,促使中国企业更好地走出去,为地方经济建设做贡献。

Under the proposal of“One belt and one road”,how to actively carry out public diplomacy in the international market,establish a good image,and play a crucial role in the external-propaganda service is always an urgent problem to be solved.Analyze the necessity and urgency of Establishing External-propaganda Service Base,provide external-propaganda services for enterprises by using their own superior resources,and put forward corresponding feasible suggestions with a view to contributing to local economic construction.