改革开放40年我国体育产业发展现状、问题及对策

Current Situation,Problems and Countermeasures of Sports Industry Development in China after 40 Years of Reform and Opening-up

文章通过文献资料等研究方法对改革开放40年来中国体育产业发展现状进行分析,认为中国体育产业发展现状主要表现为体育产业地位得到确立、总规模不断扩大、结构不断优化、居民体育消费持续增长、新模式新业态不断涌现、国家体育产业基地作用明显、产业政策不断丰富;同时存在产业规模偏小、结构不够合理、信息网站运营模式不合理、市场化程度不高、产品缺乏国际竞争力、人才资源匮乏等问题;提出要优化产业结构,改善产业布局、优化信息网站运营模式、培育多元市场主体,提升品牌竞争力、加快推进产业融合、发展运动项目产业、加强体育人才的培养等建议,以期为中国体育产业的发展起到一定的参考借鉴作用。

This paper analyzes the current situation of China's sports industry development through the research methods of literature and literature,and believes that the status quo of China's sports industry development is mainly as follows:the status of sports industry has been established,the total scale has been continuously expanded,the structure has been continuously optimized,and the residents'sports consumption has continued.Growth,new models and new formats continue to emerge,the national sports industry base has obvious functions,and industrial policies are continuously enriched.At the same time,there are problems such as small industrial scales,unreasonable structure,unreasonable operation mode of information websites,low marketization,as well as lack of international competitiveness of products and talent resources.Suggestions:optimizing the industrial structure,improving the industrial layout,optimizing the operation mode of information websites,cultivating multiple market entities,enhancing brand competitiveness,accelerating industrial integration,developing sports industry,and strengthening the training of sports talents.The aim of the study is to offer certain references for the development of China's sports industry.