老字号企业档案价值与保护开发研究——以双合盛五星啤酒为例

Research on the Archives Value and Protection and Development of the Old Brand Enterprises——A Case Study of Shuanghesheng Five-Star Beer

在燕京啤酒之前,位于北京城西边的双合盛啤酒和城东的北京啤酒是当时京城中百姓最认可的啤酒标配。双合盛啤酒由张廷阁和郝升堂二人创立,创业过程中这个老字号啤酒经历了种种磨难,成为了街头家喻户晓的产品,双合盛五星啤酒这个招牌也成为当时名震一方的企业。研究双合盛啤酒档案的价值,保护老字号企业的优良的历史和文化,对于老字号档案的进一步开发和利用,大有益处。

Before Yanjing Beer,Shuanghesheng Beer,located in the west of Beijing City,and Beijing Beer in the east of Beijing City were the most certified beer standard in the city at that time.Shuanghesheng Beer was founded by Messrs.Zhang Tingge and Hao Shengtang.In the process of starting a business,this old beer experienced various hardships and became a well-known product on the street.The brand of Shuanghesheng Five-Star Beer also became a famous enterprise at that time.Studying the value of Shuanghesheng Beer Archives and protecting the excellent history and culture of the old-name enterprises will be of great benefit to the further development and utilization of the old-name archives.