电子商务专业项目实训课程资源建设的路径研究

Research on Course Resource Construction Paths of Project Training of Electronic Commerce Major

随着我国进入新的发展阶段,产业升级和经济结构调整不断加快,各行各业对技术技能人才的需求越来越紧迫,职业教育重要地位和作用越来越凸显。[1]专业如何对接产业需求,课程内容如何对接职业标准,教学过程如何对接生产过程,成为职业院校专业建设和课程建设的重要标准和依据。本文以电子商务专业为例,通过产教融合、校企协同育人的培养模式,以工作过程为导向,通过项目实训的方式整合、优化课程资源,提炼总结出电子商务专业项目实训课程资源建设的标准、方法和路径。

With China entering a new stage of development,industrial upgrading and economic restructuring are accelerating,and the demand for technical talents in all walks of life is becoming more and more urgent,and the important position and role of vocational education are becoming more and more prominent.[1]How to meet the needs of the industry,how to meet the professional standards in the course content,and how to meet the production process in the teaching process have become the important standards and basis for the specialty construction and course construction in vocational colleges.In this paper,e-commerce major is taken as an example,directed by work process,this paper summarizes standards,methods and paths of course resource construction of project training of Electronic Commerce Major through the education training model of school-enterprise cooperation and the optimization of course resource by project training.