新零售线上线下融合的可行途径研究

Research on the Feasible Ways of Online and Offline Integration of New Retail

随着2016年新零售销售理念提出并取代O2O销售模式得到良好的发展和应用,新零售开始受到广泛关注,如何促进新零售线上线下的有机融合,成为销售行业发展过程中需重点关注的问题。本文对新零售线上线下融合发展进行了探究,在正确定位新零售线上线下发展方向的基础上,针对新零售线上线下融合的可行性途径加以探索,力求能为新时期我国销售行业的创新发展提供相应的理论参考。

With the new retail sales concept proposed in 2016 and replacing the O2 O sales model with good de-velopment and application, new retail has begun to receive widespread attention. How to promote the organic integration of new retail online and offline, has become the focus of the development of the sales industry.problem. This paper explores the development of online and offline integration of new retail online. Based on the correct positioning of the new retail online and offline development direction, this paper explores the feasibility of the new retail online and offline integration, and strives to be the new era of China’s sales industry. Innovative development provides a corresponding theoretical reference.