智慧物业APP用户采纳意愿及发生机理研究

Research on the Users’ Adopting Willingness of the Virtual Property Management App and Its Occurrence Mechanism

智慧物业APP是“互联网+物业”背景下的创新性产品,分析用户使用行为意义重大。研究以技术接受模型为基础模型,引入主观规范、网络外部性、感知信任等外部变量,创新性地将感知有用性分为三个维度:感知物业服务有用性、感知社区商务有用性、感知邻里社交有用性,分析智慧物业APP用户采纳意向的影响因素及发生机理。研究结果显示,感知有用性对智慧物业APP采纳意向的影响是通过感知物业服务有用性来实现的,感知社区商务有用性和感知邻里社交有用性对采纳意向影响不显著;感知易用性对采纳意向没有直接影响,只能通过感知物业服务有用性产生间接影响;网络外部性、感知信任和主观规范对用户采纳意向的影响存在显著的正相关关系。

Virtual Property Management APP is an innovative product under the background of"Internet+property",which is of great significance in analyzing users'behavior.Based on the Technology Acceptance Model,introducing external variables such as subjective norms,network externalities and perceived trust,and innovatively dividing perceived usefulness into three dimensions:perceived usefulness of property services,perceived usefulness of community business,perceived usefulness of neighborhood social interaction,this paper analyzes the influencing factors and mechanism of adoption intention of Virtual Property Management APP.The results show that the impact of perceived usefulness on the adoption intention of Virtual Property Management APP is realized by perceiving the usefulness of property services.There is no expected significant effect of perceived community business usefulness and perceived neighbourhood social usefulness on the adoption of Virtual Property Management APP.Perceived ease of use has no direct impact on adoption intention,but it has indirect impact on owners'adoption intention.Network externality,perceived trust and subjective norms have significant positive correlation on owners'adoption intention.