现代图像叙事的隐喻机制及其话语生产

Metaphor Mechanism and Discourse Production of Modern Image Narrative

作为人类的一种思维方式以及图像符号表征的常态策略,隐喻超越传统修辞场域的视觉生成不仅取决于热奈特、伯克的修辞学拓展,同时奠基于巴特图像修辞观的正式确立。而作为现代图像符号的意指实践,基于形式相似基础上的联想机制、意指生产的公约机制以及符号意指的情境语境成为现代隐喻视觉生成的内在动因。视觉时代图像主导范式的确立、技术媒介的发展以及大众文化与消费意识的渲染则成为视觉隐喻现代扩张的外在推动力。正是内外动因的协力塑型了现代视觉隐喻的常态范式与意义供给,也为当下视觉研究的“向内转”提供了一定的理性思考。

As a way of human thinking and a normal strategy of image representation,the visual generation of metaphors beyond the traditional rhetorical field depends not only on the rhetorical expansion of Genette and Burke,but also on Barthes’view of image rhetoric.As a signifying practice of modern image symbols,the association mechanism based on formal similarity,the convention mechanism indicating the production,and the situational context of signification are the intrinsic causes of the generation of modern metaphorical vision.In the visual age,the establishment of image dominant paradigm,the development of technological media and the rendering of mass culture and consumption consciousness are the external motivations to expand visual metaphors.The synergy of the internal and external motivations shapes the normal paradigm and meaning supply of modern visual metaphors,and provides some rational thinking for the current“inward turn”of visual studies.