运动休闲小镇研究——以国外经验为借鉴

Research on Sports and Leisure Towns:Taking Foreign Experience for Reference

运动休闲小镇的建设是促进体育经济产业结构改革、丰富体育文化、迈向体育强国走出的坚实一步。运用文献资料法、案例分析法和专家访谈法探析了国外运动休闲小镇的发展模式和成功经验,国外运动休闲小镇主要分为体育竞赛、休闲娱乐、体育培训和运动养生四种类型。我国运动休闲小镇建设要借鉴国外经验,走市场化道路,打造差异化的特色项目,做到因地制宜、因时制宜、懂人文讲情怀。

The construction of sports and leisure towns is a solid step to promote the reform of sports economy and industrial structure,enrich sports culture,and move towards a strong sports country.By using the methods of documentation,case analysis and expert interview,this paper explores the development model and successful experience of sports and leisure towns abroad.It is concluded that sports and leisure towns abroad are mainly divided into four types:sports competition,leisure and entertainment,sports training and sports health preservation.The construction of sports and leisure towns in China should draw lessons from foreign experience,take the market-oriented road,create differentiated characteristic projects,and make them adapt to local conditions,adapt to the time and understand humanistic sentiments.