湖北省漂流资源开发趋势研究

Research on the development trend of drifting resources in Hubei province

基于对湖北省9个漂流景区的实地调研信息,发现鄂西、鄂东南和鄂东北依托大别山、幕阜山、武当山、巫山、桐柏山的地质资源优势,成为湖北省漂流的主战场;湖北省漂流旅游市场洗牌已经开始,综合旅游服务能力较差的漂流景区大量转型或退市,漂流景区的两极分化加剧,以九畹溪漂流、朝天吼漂流为代表的优质漂流景区形成了明显的市场优势,而一些中小型漂流景区陷入生存困境;随着漂流旅游市场竞争加剧和漂流旅游消费变化,漂流景区开发通常需要附带开发周边旅游资源或打造一个多功能游乐园,投资规模近亿元,所以大型企业或大型企业主合资公司成为湖北省漂流资源开发的主角,一般资金规模不再适合投资漂流景区;受市场作用的推动,未来幸存的特色明显、质量较高的漂流景区将走一体化发展道路,打造漂流旅游的湖北品牌。因此,湖北省漂流资源开发需要立足于精品项目,积极建设以漂流体验为特色的主题游乐园,同时借助市场变革的动力加快湖北省漂流旅游一体化平台建设。

Based on the field research information of 9 drifting scenic spots in Hubei province,it is found that the advantages of geological resources relying on Dabieshan,Mufushan,Wudangshan,Wushan and Tongbaishan in western Hubei,southeastern Hubei and northeastern Hubei has become the main battlefield of drifting in Hubei Province.The reshuffle of the drifting tourism market in Hubei province has begun,and the drifting scenic spots with poor comprehensive tourism service capacity have undergone a large number of transformation or delisting.The polarization of the drifting scenic spots has intensified,and the high-quality drifting scenic spots represented by Jiuyixi drifting and Chaotian rafting have formed obvious market advantage,and some small and medium-sized drifting scenic spots are in a difficult situation;with the increasing competition in the drifting tourism market and the changes in drifting tourism consumption,the development of drifting scenic spots usually requires the development of surrounding tourism resources or the creation of a multi-functional amusement park with an investment scale of nearly 100 million yuan.Therefore,large-scale enterprise or large enterprise main joint venture company has become the protagonist of drifting resource development in Hubei province.The general fund size is no longer suitable for investment in drifting scenic spots;driven by the market,the surviving characteristics of the drifting scenic spots with obvious characteristics and high quality will take the integrated development road and create the Hubei brand of drifting tourism.Therefore,the development of drifting resources in Hubei province needs to be based on quality projects,actively build a theme amusement park featuring drifting experience,and at the same time accelerate the construction of the integrated platform for drifting tourism in Hubei province with the help of market transformation.