石家庄市夜游产品开发研究

Research on the Development of Night Tour Products in Shijiazhuang City

开发夜游产品可以促进城市繁荣经济形态、增加经济收入、挖掘城市文化、塑造城市新品牌、丰富休闲生活.石家庄开发夜游产品具有丰富的资源供给、健全的接待体系、有力的政策支持、较大的客源市场和全域旅游建设背景等有利条件.目前,石家庄的夜游产品存在夜游精品项目短缺、缺乏统一的筹划管理、城市夜景缺乏特色、配套服务设施不足等问题.提出了旧村改造休闲新区、公共文化融合旅游发展、挖掘文化丰富产品、要素联动拓展场景、夜景光影树立品牌等夜游产品开发建议,并从组织机制、智力支持、服务系统、智慧服务等方面提出保障对策.

Developing night tour products can promote the prosperity of urban economic form, increase economic income, excavate urban culture, shape new brand of city and enrich leisure life. The development of night tour products in Shijiazhuang has such advantages as abundant resources supply, sound reception system, strong policy support, large tourist market and background of global tourism construction. At present, there are some problems in Shijiazhuang’s night tour products, such as shortage of excellent night tour items, lack of unified planning and management, lack of characteristics of urban night scenery, and lack of supporting service facilities. Some suggestions are put forward for the development of night tour products, such as transforming old villages into new leisure areas,integrating tourism development with public culture, tapping products with rich culture, developing scenes with elements linkage, building night scenes and establishing brands. Some safeguard countermeasures are puts forward from organizational mechanism, intellectual support, service system and intelligent service.