人工智能大数据之于心理学

Artificial intelligence and big data as applied to Psychology

以人格预测、主动自杀干预、青岛大虾事件的舆情分析为例,介绍了人工智能大数据在心理学领域中的应用。研究表明,在利用大数据进行相关心理指标分析时,要注重保护用户隐私,合理合规地使用大数据和人工智能技术。

With the development of technology, artificial intelligence and big data have brought a new research strategy to psychology research. Compared with traditional methods, the combination of artificial intelligence and big data produces three advantages of ecological data: vertical tracking, time backtracking, high internal and external validity. This kind of interpersonal interaction based on Online Social Networking has profoundly affected or even changed people′s psychological and behavioral characteristics. Meanwhile, ecological behavior data can be used, combined with other artificial intelligence technology, to establish a psychological index prediction model to achieve automatic identification of people′s psychological indicators. This paper discusses the application of artificial intelligence and big data in psychological research and practice by taking personality prediction model, Proactive Suicide Prevention Online, and Qingdao prawn as examples. Finally, when using big data to analyze relevant psychological indicators, we must also pay attention to protecting user privacy and rational use of big data and artificial intelligence technology.