中国生鲜农产品电商发展分析与展望

Analysis and Prospect of Fresh Agricultural Products E-commerce Development in China

传统的农产品销售方式已不能满足中国农产品市场发展的需要。随着电商平台的发展,生鲜农产品电商正在成为中国农产品市场的主要发展模式之一。围绕生鲜农产品电商,重点分析了中国生鲜农产品电商的发展现状及存在的主要问题,提出了促进生鲜农产品电商发展的对策,并对其未来发展趋势进行了展望。

The traditional way of selling agricultural products cannot longer meet the needs of the development of China's agricultural products market.With the development of e-commerce platform,the e-commerce of fresh agricultural products is becoming one of the main development models of China's agricultural products market.Around the e-commerce of fresh agricultural products,this paper analyzed the status quo of fresh agricultural products e-commerce development and its existing main problems in China,countermeasures to promote the development of fresh agricultural products e-commerce were put forward,and the future trends of fresh agricultural products e-commerce development in China were forecasted.