供电企业电力营销管理的创新发展初探

Innovative Development of Power Marketing Management inPower Supply Enterprises

我国经济发展的不断深入,有效带动了各行各业的发展进程,人们对电能的需求也越来越高,从而促使我国供电企业在供电过程中效率以及质量也得到有效提升。同时在这样高速发展的背景下,我国供电企业也面临着一定的挑战和机遇。能否抓住机遇完善供电企业自身的发展、保障自身在激烈的市场竞争中占据一席之地,供电企业就要加大对电力营销管理力度、加强对电力营销管理模式的创新,从企业内部的矛盾与问题出发,促使企业内部得以协调统一,进而为企业在现代化社会建设过程中的可持续发展奠定坚实的基础。

Based on the background of the deepening economic development of our country,it effectively drives the development process of all walks of life,and the demand of society and people for electric energy is also increasing,which promotes the efficiency and quality of power supply enterprises in our country to be effectively improved in the process of power supply,but at the same time it can also be said that in the back of such high-speed development.In this context,our power supply enterprises are also facing certain challenges and opportunities.Whether we can seize the opportunity to improve the development of power supply enterprises and ensure that they occupy a place in the fierce market competition,power supply enterprises should strengthen the power marketing management and strengthen the innovation of power marketing management mode,from within enterprises.Based on the contradictions and problems of the Ministry,the internal coordination and unification of the enterprise are promoted,and the solid backing for the sustainable development of the enterprise in the process of building a modern society is laid.