当代消费主义思潮影响下大学生消费心理及行为的研究

A Study of College Students’ Consumption Psychology and Behavior under the Influence of Contemporary Consumerism

中国特色社会主义进入新时代,人民的生活水平不断提升,但随着全球化的推进,各种外来思想不断涌入,对社会主义核心价值观不断造成冲击,大学生作为一个特殊的社会群体,极易受到蒙蔽。消费主义思潮作为外来思想之一,在潜移默化中影响着大学生的消费心理及行为。本文从消费主义思潮内涵、特点和消费主义思潮对大学生消费心理及行为的影响以及引导对策四部分进行分析,帮助大学生认清消费主义思潮的本质,树立科学的消费观。

Socialism with Chinese characteristics has entered a new era,and people’s living standards have been constantly improving.However,with the advancement of globalization,various foreign ideas have been pouring in,which constantly impact the core values of socialism.College students,as a special social group,are liable to be deceived.As one of the foreign thoughts,consumerism has a subtle influence on College Students’consumption psychology and behavior.This paper analyses the connotation,characteristics and influence of consumerism on College Students’consumption psychology and behavior,as well as the guiding Countermeasures of College Students’consumption psychology and behavior,so as to help college students understand the essence of consumerism and establish a correct consumption concept.