摘要
AR/VR童书出版近几年渐兴。新技术的加入使原有的出版场域发生了结构性变化:技术资本与教育资本进入并向符号文化资本转化;以技术为导向的思想使编辑话语权发生转移;交互性的导向使原有销售平台优势不再。这一现象表明,技术不只是科技力量,也是社会力量。这一结构性变化也带来负面结果,需要出版从业者深思与正面应对。
The publication of AR/VR children’s books has been booming in recent years. With the introduction of new technology, the original publishing field has undergone structural changes: technological capital and educational capital have entered the field and being transformed into symbolic cultural capital;editors’ discourse power has been shifted by technology orientation;interactive orientation has put the original sales platform at a disadvantage. This phenomenon shows that technology is not only the power of science and technology, but also the power of society. This structural change has also brought about negative results, which need to be considered and tackled positively by publishing practitioners.
作者
沈珉
SHEN Min(Institute of Humanities and Communication,Zhejiang Gongshang University,Hangzhou 310012,China;Zhejiang Institute of Cultural Industry Innovation and Development,Hangzhou 310012,China)
出处
《编辑之友》
CSSCI
北大核心
2019年第11期18-23,共6页
Editorial Friend
关键词
AR/VR童书
出版场域
资本
话语权
交互
AR/VR children’s book
publishing field
capital
power of discourse
interaction
