摘要
文章以模因和元传播两种工具概念分析了表情包的本质构成、制作方式、意义生成。分析了作为新闻配图的表情包所具有的吸引目光与借势传播的展示功能,发表评论与降解矛盾的内容功能,拉近读者与促进互动的关系功能。最后以表情包为棱镜,观察思考传统媒体在社交媒体上的新闻实践创新。
This article uses meme and meta-communication as major tools to analyze the constitution, production and the generation of meaning of the Internet emojis. The article further analyzes the functions of internet emojis as news pictures which act as eye catchers for better presentation, as news comments to convey ideas and resolving dispute as well as symbols to promote the relationship and interaction between readers and media. The article finally uses meme as a prism to observe and reflects on the innovation of news on social media.
作者
林小木
LIN Xiao-mu(School of Journalism&Communication,Shandong University,Jinan 250100,China)
出处
《编辑之友》
CSSCI
北大核心
2019年第11期44-50,共7页
Editorial Friend
关键词
社交媒体
表情包
新闻配图
模因
元传播
social media
emoji
news picture
meme
meta-communication
