网络舆情传播的影响及其应对策略

The Influence and Its Coping Strategies of Internet Public Opinion Communication

网络舆情传播本身所具有的信息多样、实时快捷、方向多元、互动方便等特点,使其日渐成为人们关注社会公共事务的有效途径。文章通过对突发公共事件中的网络舆情传播的研究,探究网络舆情传播对突发公共事件的影响,分析造成有关影响的成因并提出应对策略。

Because of the diverse information, fast and real-time, as well as multi-directional, and convenient interaction, the network public opinion communication has become an effective way for people to pay attention to social public affairs. Taking public emergencies as an example, this article explores the impact of the transmission network of public opinion about public emergencies. Through the analysis of the transmission of network public opinion in terms of public emergencies, this article explores the causes of related influences and proposes countermeasures.