体育新闻娱乐化发展研究——以《南方体育》为例

Research on the Development of Sports News Entertainment——Take Nanfang Sports as an Example

随着社会的不断发展,受众的需求也与以往有所不同。为满足受众,许多媒体在内容和形式上都进行了革新。现如今,随着体育新闻的深入发展,娱乐化已成为体育新闻发展中的一个方向和趋势。文章以《南方体育》为例,对其发展历程进行了简要概述,并从积极与消极表现两方面着手,针对其中体育新闻所呈现出的娱乐化现象进行简要分析。研究表明,体育新闻的娱乐化既然存在,就有其存在的合理性与必然性,而且这种倾向是不可避免、无法规避的,是时代发展下的必然产物。因此,我们应理性、客观地看待体育新闻娱乐化这一社会现象。同时,体育新闻的娱乐化也存在着一些亟待解决的问题,文章也对娱乐元素应如何融入体育新闻中这一问题进行了浅层次的研究。

With the development of society,the needs of the audience are different from those of the past.In order to satisfy the audience,many media have innovated in content and form.Nowadays,with the development of sports news,entertainment has become a direction and trend in the development of sports news.Based on the Nanfang sports,for example,to a brief overview of the development course,and from two aspects of positive and negative influence,for the sports news the present paper analyzed the phenomenon of entertainment.Research shows that sports news entertainment are there and have the rationality and necessity of its existence,and this trend is inevitable,is unable to avoid,is the inevitable outcome of social development.Therefore,we should view sports news and entertainment in a rational and objective way.At the same time,the entertainment of sports news has some problems to be solved,and the article also makes a shallow study of how the entertainment elements should be integrated into the sports news.