互联网环境下的营销类课程翻转课堂问题研究

Research on Overturning Classroom of Marketing Course under Internet Environment

营销专业课程传统课堂教学模式存在忽视对学生实践能力的培养、难以有效调动学生学习积极性、不利于学生知识内化等弊端,而"翻转课堂"改变传统课堂教学基本流程,提升学生在教学过程中的参与度,能对营销专业课程教学效果起到很大提升作用,在实践操作中应注意相关教学环节的设计。

The traditional classroom teaching mode of marketing course has some disadvantages,such as neglecting the cultivation of characteristically ability,difficult to effectively mobilize students ’ learning enthusiasm,and unfavorable to professionalization of knowledge. And "overturning classroom"Changes the Basic Process of Traditional Classroom Teaching,enhancing the Participation of Students in the Teaching Process,improve the teaching effect of marketing courses,should be paid to the design of relevant teaching links in practice.