北京副中心城市形象塑造与传播策略研究

Research on the City Image Building and Communicating of Beijing City Sub-center City

全球城市发展的经验表明,城市形象是一引个城市的无形资产。以中共中央、国务院关于对《北京城市副中心控制性详细规划(街区层面)(2016年-2035年)》的批复为依据,通过大数据技术和问卷调查的方式,从媒体报道和公众认知两个维度考量北京副中心城市第形象现状,并对目前存在的城市形象认知度偏低、城市形象较为模糊等问题的成因进行分析。以氏为基础,提出了政建设城市形象识别体系、开展主动传播、丰富与公众关联方式等北京城市副中心城市形象塑造与传播的策略建议。

The experience of global urban development shows that the city image is an kind of intangible asset.According to the approval of the Central Committee of the Communist Party of China and the State Council on the“Controlled Detailed Planning of the Beijing City Sub-center(Street Level)(2016-2035)”,through big data and questionnaire survey,this article considers the image of Beijing city subcenter from the two dimensions of media and public,and analyzes the causes of the current problems of low image recognition and fuzzy image of the city.Based on this,the article puts forward some strategic suggestions for building the image recognition system of the city,such as canying out active communication,enriching the pubEc connection method and so on.