电子商务对旅游经济发展作用的实证分析

On Empirical Analysis of Role of E-Commerce in Development of Tourism Economy

构建了旅游经济和电子商务的关系模型.在模型中,用旅游业收入表征旅游经济发展水平,用旅游企业的自建电子商务网站数量、旅游企业的自建电子商务网站水平、旅游企业的搭载电子商务平台数量、旅游企业的搭载电子商务平台水平表征电子商务发展水平.借助上海地区2015年17个区县的相关数据展开实证分析,结果证实了电子商务对于上海旅游经济的发展具有显著的正向作用.

The relationship model of tourism economy and e-commerce has been constructed. In the model, with the development level of tourism economy with tourism revenue characterization, tourism enterprises self have built e-commerce website number of tourism enterprises, e-commerce site level, the tourism enterprises with e-commerce platform, and the number of tourism enterprises with e-commerce platform representation of e-commerce development. Based on the relevant data of 17 districts and counties in Shanghai in 2015, the empirical analysis shows that e-commerce has a significant positive effect on the development of Shanghai’s tourism economy.