旅游网站的建构与设计——以国内六大旅游网站为例

Construction and Design of Tourism Websites——Taking Six Domestic Tourism Websites as Examples

依托四通八达的网络,很多多姿多彩的旅游网站落地生根,以其方便快捷和信息共享等强大优势赢得消费者喜爱,为旅游行业带来了新的经济增长点。在这样的背景下,如何建设受消费者青睐的旅游网站成了旅游行业从业者不得不钻研和思考的问题。根据当下热门的六大旅游网站(携程、同程、途牛、艺龙、马蜂窝、去哪儿),笔者主要从界面设计、信息技术、内容布局的角度解读和分析旅游网站的建构与设计。

Relying on the network extending in all directions,the various tourist websites have taken root,and have won the consumers'love with the powerful advantages such as convenience and information sharing,bringing new economic growth points to the tourism industry.In this context,how to build a tourist website favored by consumers has become a problem that the travel industry practitioners have to delve into and think about.This article relies on the current six major travel websites(Ctrip,Travelgo,Tuniu,Elong,Mafengwo,Qunar),mainly from the perspective of interface design,information technology,content layout to interpret and analyze the construction and design of travel websites.