融媒体背景下——看全国120多家报纸的国庆盛典报道如何后发制胜

A Comparison of National Day Celebration Coverage in by 120 Newspapers to the Background of Media Convergence

国庆盛典,媒体的节日。广播电视实况转播,新媒体及时推送,融媒体做出众多爆款产品,自媒体发出海量信息……融媒体背景下的报纸怎么报道?如何后发制胜?本文收集了全国120多家主要报纸的版面和标题,进行比较、分析研究。惊喜地发现,报人们以"四力"为支撑,充分发挥自身优势,靠标题画龙点睛,用版面语言说话,让视觉震撼发声。以《人民日报》为代表的央媒发挥权威性优势,以稳重大气展现中国自信;省级党报大胆创新创意,澎湃的爱国激情在版面上激荡;晚报都市报匠心独运,一幅幅"盛世画卷"传唱盛世欢歌。

National Day celebration is virtually a media festival. The celebration was live broadcast by radio and television, and released timely by new media. Millions of messages were sent by Wemedia. How should newspaper cover this big event in the context of media convergence? How to win without time advantage? This article makes comparison of the layout and headlines of the National Day celebration coverage in more than 120 major newspapers in China. It is found that as traditional media, newspaper takes "four forces" as is pillar, gives full play to their own advantages,and send strong messages with eye-catching headlines and layouts. The central media, represented by People’s Daily, gave full play to their reliability and showcase China’s confidence in a composed way. Provincial party newspaper was more creative,and filled with patriotism. Evening paper and city daily paper were ingenuous, drawing a joyful picture of prosperity.