海派民艺嵌入式教学策略与效用研究——以《商品包装设计》课程为例

RESEARCH ON EMBEDDED TEACHING STRATEGIES AND UTILITY OF SHANGHAI STYLE FOLK ART——TAKE THE COURSE OF COMMODITY PACKAGING DESIGN AS AN EXAMPLE

引言作为上海文化品牌形象的重要组成部分,海派民间艺术源远流长,不少品类已被列入国家级非物质文化遗产名录[1]。设计教育界的学者逐渐认识到海派民艺在艺术设计教学中的重要意义,并从各种角度和层面进行了理论与实践探索。《商品包装设计》是国内大部分艺术设计类高校视觉传达专业(后简称:视传专业)中开设的核心专业课程,本文拟选取《商品包装设计》课程为研究样本,进行海派民艺嵌入式教学策略与效用研究,并以教研论文的形式进行总结和归纳[2]。

Shanghai Style Folk art is an important manifestation of Shanghai cultural brand,which contains rich artistic nutrition.Based on the current situation of the teaching of commodity packaging design course,this paper puts forward a plan to reform and explore the teaching of Shan ghai Folk Art in the course with the embedded teachi ng strategy system.It expands the specific path of teaching strategy implementation from four levels of idea embedding,situation embedding,skill embedding and goal embedding.By means of questionnaires and interviews,the author investigates and tests the effectiveness of embedded teaching of Shanghai Style Folk art,and forms a certain teaching reflection after objective comments.