浅析书籍装帧设计中的文化缺失现象

ANALYSIS OF THE CULTURAL DEFICIENCY PHENOMENON IN BOOK BINDING DESIGN

书籍一直是信息传递和思想交流的重要载体之一。随着信息时代的到来,大众获取知识的途径日益丰富,方便快捷的电子阅读对书籍出版造成了一定的影响。在当前的图书市场环境中,书籍的文字内容已不再是消费者唯一的诉求,如果说书籍的内容是其灵魂,那么书籍的装帧就如同精致的仪表,二者相加才能够吸引消费者。因此,书籍装帧的重要性日益凸显,当下的书籍装帧水平也在不断提升。

Book binding affects readers'choice of books to a certain extent.With the development of the book market,book publishing has increased and market competition has become increasingly fierce.However,there is a certain culture deficiency in book binding.This paper analyzes the current cultural deficiency phenomenon in book binding and explores the reasons for these phenomena from different perspectives.Through the comparison of Chinese and foreign book binding differences,the authors summarize the design principles that should be followed in book binding design,and further propose a coping strategy for the cultural deficiency phenomenon in book binding design.