湖南省油茶产业高质量发展的现状分析与对策

Status analysis and countermeasures of high quality development of oiltea industry in Hunan

为助推湖南省油茶产业走可持续和跨越式发展的道路,本研究采用实地调研和规范分析的方法对湖南省油茶产业高质量发展展开具体研究。研究认为:湖南省具有油茶产业发展的自然环境、科技研发、规模、品质品牌等多方面的优势,且湖南省油茶产业呈现良好的发展态势,但也存在一些短板与问题,如湖南省油茶产业加工现代化与精深加工发展不足、品牌意识和品牌发展不足、油茶林权抵押贷款融资难、消费市场拓展受限等,也面临消费观念转变与供需差距带来的市场发展新空间、科技研发不断增强助推产业发展的新活力、“互联网”以及电商平台发展创造的新业态、传统农业向现代农业转型诞生的新动力、各级党委和政府重视油茶产业给予的发展新契机等多重机遇。发展新阶段湖南省要站在维护国家粮油安全的高度,重视湖南油茶产业的发展,打造“湖南油茶”公共品牌,狠抓油茶的“种、研、销”3个关键环节,缓解油茶产业融资难题,以助推湖南省油茶产业高质量发展。

In order to promote sustainable and great-leap-forward development of oiltea industry in Hunan,high-quality development of oiltea industry in Hunan was researched by using methods of field investigation and normative analysis.According to the results of study,Hunan province has advantages of natural environment,scientific and technological research and development,scale,quality brand,etc.Oiltea industry presents good development trend in hunan,but there are some weaknesses and problems.For example,development of processing modernization and deep processing is insufficient,brand awareness and brand development is lacking,mortgage financing of oiltea forest rights is difficult,and consumption market development is limited.On the other hand,it faces multiple opportunities.For example,consumption concept change and gap between supply and demand bring new space of market development,research and development of science and technology continue to boost new vitality of cultivation industry development,development of internet and e-commerce platforms create new business forms,transition from traditional agriculture to modern agriculture produce new motivation,and party committees and governments at all levels attaching importance to oiltea industry provide some new opportunities for development.To boost high quality development of oiltea industry,Hunan province should stand at the height of safeguarding national grain and oil security in the new stage of development,attach importance to development of oiltea industry in Hunan province,create public brand of“Hunan Oiltea”,pay close attention to three key links of oiltea planting,research and marketing,and mitigate the financing problem of oiltea industry.