可持续导向的传统村落旅游服务系统设计研究——以阿者科为例

Research on the Design of Sustainable Oriented Traditional Village Tourism Service System: Taking Azheke as an Example

发展乡村产业、复兴乡村传统文化是实施乡村振兴战略的重要抓手。文章基于可持续发展理念,通过探讨传统村落本土特征与外来介入资源之间的相互作用及其影响,提出旅游服务系统的"活态"设计原则。运用服务科学和系统设计理论,对设计要素进行梳理,构建以可持续发展为导向的传统村落旅游服务系统模型,即以介入力量协助、本土力量参与的模式,运用设计思维整合优势资源并进行协同创新。以云南哈尼族古村落阿者科为例,借助服务设计工具和系统设计思维,设计以红米稻作文化体验为核心的旅游服务系统概念设计,在丰富旅游体验的同时,帮助当地红米产业转型,重塑当地生态文化价值。

Developing rural industries and reviving traditional rural culture are important targets for the implementation of the rural revitalization strategy. Based on the concept of sustainable development, this paper discusses the interaction and influence between the local characteristics of traditional villages and intervention resources and puts forward the "living" design principles of the tourism service system. Based on the theory of service science and system design, this paper combs the design elements and constructs a sustainable oriented traditional village tourism service system model, that is, with the help of intervention power and the participation of local forces, uses design thinking to integrate superior resources and carry out collaborative innovation. Taking Azheke, the ancient Hani village in Yunnan as an example, the tourism service system concept based on the cultural experience of red rice is designed with the help of service design tools and system design thinking to assist the transformation of the red rice industry and reshape the value of local ecology and culture while enriching the tourism experience.