电视媒介对藏族青少年学习汉语的影响分析

The Influence of TV Media on Tibetan Teenagers’ Learning Chinese Language ——A Case Study of Zhamu Town,Linzhi City,Tibet Autonomous Region

本文以西藏自治区林芝市扎木镇为个案,对藏族青少年使用电视媒介学习汉语的影响通过问卷调查进行分析。研究发现,电视和手机已经成为对藏族青少年最具影响力和最普及的两种媒介类型;汉语电视频道和汉语电视节目是藏族青少年观看电视的主要选择。相较于对藏族青少年学习汉语影响更大的学校教育,电视媒介的影响位居第二。但通过人口学变量、收看电视时长和电视类型三个方面的相关性测量发现,电视对藏族青少年学习汉语的作用并没有我们想象的那么大。研究结果表明,提高藏族青少年媒介素养能力,更好地发掘电视媒介的教育功能对藏族青少年的汉语学习至关重要。

This paper analyzes the influence of television media on Tibetan teenagers learning Chinese language by questionnaire survey,taking Zhamu town,Linzhi city,Tibet autonomous region as a case study.It is found that TV and mobile phone become the two most influential and popular media types for Tibetan teenagers,the bilingual TV channels and Chinese TV programs are the main choice for Tibetan teenagers to watch TV.The influence of TV media on Tibetan teenagers’learning Chinese is next only to that of school education which influence them most.Measuring the correlation of demographic variables,TV-watching time and TV Program type,we find that TV plays less important role in Tibetan teenagers learning Chinese language than we thought.The research results show that it is very important for Tibetan teenagers learning Chinese language to improve their media literacy and explore the educational function of TV media.