性别僭越:融媒体时代女性形象的多维解构与建构

Gender Surpassing:Multidimensional Deconstruction and Construction Mechanism of Female Images in the Age of Integrated Media:Based on the“Female-oriented”Variety Show

“女性向”综艺节目是多维度折射时代女性的天然镜像,具有提升女性生存空间、促进男性认知重塑与重构女性自我认同、赋权女性主体话语的价值。融媒体时代的女性形象正是通过依托去势模拟打破刻板印象、多元艺术形式进行塑造,以及重构女性价值的内生逻辑推动女性发出更强的时代之音。然而,在面对诸如节目数量、质量以及社会共识缺位的种种现实冲突,今后发展中的策略选择上,既要“从上往下”进行顶层设计,又要“从下往上”形成协同力量与之呼应,从政策支持、节目革新,以及构建社会共识和营造女性友善生态等方面出发,促进新时代的女性发展。

The“female-oriented”variety show is a natural mirror of women in the multi-dimensional refraction.It has the value of improving women’s living space,promoting male cognition and rebuilding female self-identification,and empowering female subject discourse.The image of women in the age of media is based on the castration simulation to break stereotypes,multi-art form to shape,and reconstruct women’s value to promote women’s stronger voice of the times.However,in the face of various conflicts,such as the number of programs,quality,and lack of social consensus,it is necessary to carry out the top-level design from top to bottom,and to form synergy from the bottom up,such as the policy support,program innovation,and social consensus and a friendly ecosystem for women,to promote women’s development in the new era.