网络传播视域下的“羊羔体”和“啸天体”事件考察

Study of “Yanggao Style” and “Xiaotian Style” from the Perspective of Internet Communication

“羊羔体”和“啸天体”事件使鲁迅文学奖成为社会各界关注的焦点。本文通过对“羊羔体”和“啸天体”事件的缘起及传播过程的剖析,对“羊羔体”“啸天体”事件背后深层的社会文化意蕴进行探究,进而对新世纪互联网传播平台给鲁迅文学奖这样的官方专家奖带来的机遇和挑战进行反思。

“Yanggao Style”and“Xiaotian Style”have made Luxun Literary Prize a hot topic.In analyzing the origin and communication process of it,this study attempts to explore its social and cultural implications,and reflect the opportunities and challenges brought by Internet communication of the new century to Luxun Literary Prize.