摘要
运用实地考察、文献资料法等,以全域旅游为视角,研究陕西省体育旅游产业的发展。目前陕西体育旅游内容不断丰富、产业品牌逐步形成,全民健身与体育旅游融合发展走出新路,自然风光人文历史为体育旅游奠定基础,发展中需要解决的问题主要有:体育产业品类数量亟待增加,需加快体育旅游标志性产品的培育,公共服务体系的管理有待规范与完善。全域旅游视角下陕西体育旅游产业发展对策:充分发挥陕西历史文化和旅游资源优势;充分利用陕西全运机遇和全域旅游创建政策优势;充分发挥陕西旅游品牌优势打造体育旅游新高地。
This study explores the development of Shaanxi sports tourism industry from a global tourism perspective by using on-site field investigations and literature reviews.The Shaanxi sports tourism has been enriched and consummated in recent years.The sports product brands are gradually established.The national fitness program and sports tourism are integrated and innovatively developed.Natural landscape and humanity history provide solid foundation for sports tourism.However,the sports tourism industry still face problems such as the variety and quantity of sports industry need to be improved,the representative products in sports tourism need to be developed,and the public service systems need to be better managed and regulated.To solve these problems,the study provides policy suggestions and recommendations,including fully utilizing the provincial advantages in natural resources and historical culture,fully exploring the opportunities from hosting the National Athletic Games and promoting the global tourism,and fully exerting Shaanxi’s tourism brand advantages and establishing strategic highland for sports tourism.
作者
许万林
许燕
XU Wan-lin;XU Yan(Department of Physical Education,Xi’an Siyuan University,Xi’an 710038,China;School of Management,Northwestern Polytechnical University,Xi’an 710072,China)
出处
《体育文化导刊》
CSSCI
北大核心
2019年第11期97-103,共7页
Sports Culture Guide
基金
陕西省社会科学基金项目（体育类）（2016Q014）
陕西省体育局常规课题（2018094）
关键词
体育经济
体育旅游
全域旅游
陕西
sports economics
sports tourism
global tourism
Shaanxi
