日本滑雪产业发展经验与启示

Experience of Japanese Ski Industry and Enlightenment to China

运用文献资料法、数据分析法等研究日本滑雪产业的发展现状和经验,为我国滑雪产业发展提供有益参考。日本滑雪产业发展经验主要有:日本政府高度重视滑雪旅游的发展;实施滑雪场区域联合增强竞争力;着重培养国内稳定的滑雪人口;通过推广日式休闲滑雪主题等吸引海外滑雪者。对我国滑雪产业发展的建议:我国需建设一批规模大、设备先进、功能完善的综合性滑雪场;打造具有代表性的滑雪区域品牌;大力培养青少年成为滑雪主力军;采用科学有效的市场营销理念。

Using literature reviews and data analysis,this paper analyzes the current situation and experience of Japanese ski industry and provides useful information for the development of ski industry in China.It’s found that Japanese government pays much attention to the development of ski tourism;Japan combines local ski resorts to make bigger regional unions;Japan not only places great emphasis on domestic skiers,but also attracts tourists from overseas by promoting Japanese leisure skiing;Suggestions:China should establish large scale ski resorts with advanced equipment and full function,set up typical ski brands,cultivate teenagers as the main force in the future and adopt scientific strategies to expand the ski market.