新时代高校新媒体平台建设的缺失与突围路径

The Inadequacy in the Construction of the New Media Platform in Universities and Its Solution

通过剖析高校新媒体平台建设中的内容深广度和创新性、学生主体性和本位性、价值引领以及政策经费等方面的不足,发掘高校新媒体平台对提升高校影响力、幸福感和人文性的重要价值,并探讨一条适合高校新媒体发展的以学生为本、内容为王并可实现价值引领的高校新媒体新型突围路径。

Based on the analysis of the inadequacy in the construction of the new media platform in universities in terms of the depth,the breadth and the innovativeness of the content,the subjectivity of the student,value leading and policy funding,the paper explores the importance of the new media platform to the promotion of the influence,the well-being and the humanity of universities and suggests a student-centered,content-based and value-leading solution for the development of new media in universities.