用人文艺术推进职业人群健康传播的实践与探索

Practice and exploration of promoting health communication of occupational groups by means of humanities and arts

在《健康上海行动(2019-2030年)》作为全国首个省级中长期健康行动方案出台背景下,强化健康促进专业机构在健康文化建设中的主导地位,将健康文化建设融入城市文化建设体系,将是我们未来面临的巨大挑战。文章以白领职业人群为对象,从健康文化主题活动的选题、传播的内容和创意手法、传播渠道、活动评估的角度,探索将健康传播与人文艺术表现形式进行创意结合,通过寓教于乐的实践,在专业健康知识与艺术欣赏之间找到最佳结合点,实现对目标人群的精准传播。

Against a background that the“Shanghai Health Program(2019-2030)”is launched as China’s first provincial-level medium-and long-term health action plan,strengthening the leading position of professional health promotion institutions and integrating the health culture construction into the urban culture construction system will be the huge challenges we will face in the future.By focusing on the white-collar occupational group,and from the standpoints of the subject selection and evaluation for health culture theme activities,as well as the contents,creative methods and channels of health communication,this article explores the creative combination of health communication with expressions of humanities and arts,and seeks to find the best combination point between professional health knowledge and artistic appreciation by means of edutainment practices,thereby precisely achieving communication objectives for target groups.