农作物贸易市场电商运营模式研究

Research on the Electronic Business Operation Model of Crop Trade Market

近年,农业电子商务在科学技术的辅助下进入了发展高峰期。一方面可以为农产品的高效流通创造便利条件;另一方面还一定程度上实现了农业生产结构的优化,同时增加了农村地区的科技整体实力,实现了农业产品销售途径的创新,突破了传统方式的局限性。本文通过文献梳理与调研,对某市农贸市场电商进行调研与分析,并提出改进方案,梳理出相关结论。

In recent years,under the auxiliary role of science and technology,agricultural e-commerce has entered the peak period of development.On the one hand,it can create convenient conditions for the efficient circulation of agricultural products.On the other hand,it can also optimize the structure of agricultural production to a certain extent.At the same time,it increases the overall strength of science and technology in rural areas,realizes the innovation of agricultural product sales channels,and breaks through the limitations of traditional methods.Through literature review and research,this paper investigates and analyzes the e-commerce of farmers’markets in a certain city,and proposes improvement plans,and sorts out relevant conclusions.