摘要
本文从家居产品网店数据营销体系的构建步骤、指标与基础入手,分析了家居产品网店数据营销体系的构建重点,具体包括网店的转化率分析、网店营销渠道的效果分析、网店的客户价值分析与网店的客户画像分析等。
Starting with the construction steps,indicators and foundations of the data marketing system of online stores of home products,this paper focuses on the analysis of the key points in the construction of the data marketing system of online stores of home products,including the analysis of the conversion rate of online stores,the effect of the marketing channels of online stores,the analysis of customer value of online stores and the analysis of customer portraits of online stores.
作者
赵琪
Zhao Qi(Qingdao Vocational and Technical College of Hotel Management College of Business Administration,Shandong Qingdao 266100)
出处
《江苏商论》
2019年第12期38-41,共4页
Jiangsu Commercial Forum
基金
2018年青岛市社科规划项目“乡村振兴战略下青岛市小农户充分融入都市现代农业发展研究”(编号：QDSKL1801219)
2018年度山东省高校科研计划项目(人文社科类)A类项目“高职院校服务乡村振兴战略方式与机制研究”(编号：J18RA071)
关键词
家居产品
网店
数据营销
Home Products
Online Stores
Data Marketing
