电商法来了，平台怎么办?——论《电子商务法》下电商平台“通知-删除”规则的适用

With E-Commerce Law Coming,What E-Commerce Platforms Should Do?: Discussion of Application of “Notice-Takedown” Rule

《电子商务法》规定了电子商务平台针对知识产权侵权的“通知-删除”义务,但针对该义务的具体实施在平台实践中存在很多争议。电子商务平台销售者对电商平台存在高度依赖,接到通知、不经审核直接删除链接会对平台和卖家均产生直接经济损失。为了实现维护知识产权权利人合法权益与商家正当利益的平衡,抑制恶意投诉,平台对侵权通知进行一定的审核是必要的。针对版权、商标和专利等不同的知识产权类型和判断侵权的不同难度,应细化侵权成立的证明材料形式与内容的要求,同时从实务操作来看,15天的等待期是不必要的。

“E-Commerce Law”stipulates the responsibility of e-commerce platforms to carry out“Notice-Takedown”for content that infringes intellectual property rights,but there are disputes in platform practice.Sellers in E-commerce platform highly rely on E-commerce platforms,after receiving notices,take down content without any investigation will directly cause economic damage to sellers and platforms.In order to balance the interests of rights holders and sellers,dis-encourage IP trolling,investigation of infringing notices is necessary.For the different types of IP rights,such as copyright,trademark or patent,and the different difficulty of judging infringements,requirements for the form and content of proving materials should be specifically defined.And the waiting period of 15 days is not necessary.