双边政治关系对中国文化贸易的影响研究——基于出口二元边际视角

A Study on the Influence of Bilateral Political Relations on China’s Culture: Based on the Perspective of Dual Margin of Export

中国文化产品对外贸易的快速发展,对于提升中国文化软实力具有重要影响。围绕双边政治关系与中国文化贸易发展的这一重要命题,通过构建相关理论模型、双边政治关系以及文化产品出口二元边际指标,采用多种稳健性检验回归分析发现:双边政治关系对于文化产品出口二元边际影响存在显著差异性,对于扩展边际影响远高于集约边际;与出口目的国文化距离越大,双边政治关系对于文化产品出口影响越强;进一步地,在不同双边政治关系阶段,“政治关系趋热”能够显著促进文化产品出口,而“政治关系紧张”对出口呈现一定的抑制效应;同时发现,在“一带一路”倡议实施进程中,要继续夯实与出口目的国交流合作,充分重视两国间非正式和民间友好交流活动,发挥其对于文化距离的弱化效应,大力推动中华文化走出去,进而带动中国文化对外贸易发展。

The rapid development of China’s cultural products trade has an important impact on promoting cultural soft power of China.Focusing on the important theme of bilateral political relations and the development of China’s cultural trade,this paper constructs relevant theoretical models,bilateral political relations and dual margin of cultural exports indicators.Through a variety of robustness tests and analysis,it has found that bilateral political relations impact the dual margin of cultural products export significant differently.They have much higher impact on the extensive margin of cultural trade than the intensive margin.The greater the culture distance between home country and the export destination country,the stronger the influence of bilateral political relations on the export of cultural products.Furthermore,in different stages of bilateral political relations,“hot political relations”can significantly promote the export of cultural products,while“tense political relations”has a certain inhibitory effect on exports.Based on the findings of this paper,in the process of implementing the“belt and road”initiative,political exchanges and cooperation with export destination countries should be consolidated,informal and non-governmental friendly exchange between the two countries should be paid close attention to,weakening effects on cultural distance should be exerted,and Chinese culture should be vigorously promoted to go global,and thus to promote the development of China’s cultural trade.