大学生旅游行为辐射效应研究——以“一带一路”节点城市徐州为例

Study on the Radiation Effects of College Students’ Tourism Behavior:Taking Xuzhou, a Node City of the "One Belt and Road" as an Example

当前大学生对旅游充满了热情,旅游成为他们增长知识阅历、认识新朋友、放松心情的好途径。因此,大学生是极具发展潜力的旅游消费群体之一。徐州地区有十几所高校,拥有数十万在校大学生。本研究依托徐州市作为“一带一路”节点城市的战略地位,调研分析徐州地区大学生旅游偏好及影响因素,创新营销组合策略,充分发挥大学生的文化传播作用,增强旅游辐射效应等徐州智慧旅游策略建议,可以为“一带一路”旅游其他节点城市发展旅游业提供借鉴。

At present,college students are full of enthusiasm for tourism.Tourism has become a good way for them to increase their knowledge,meet new friends and relax.Therefore,college students are one of the tourism consumption groups with great development potential.There are more than a dozen colleges and universities in Xuzhou,with hundreds of thousands of college students.This study relies on Xuzhou City as the strategic position of the"One Belt and Road"node city,investigates and analyzes the tourism preferences and influencing factors of college students in Xuzhou,innovates the marketing mix strategy,gives full play to the cultural communication role of college students,enhances the tourism radiation effect,which can provide reference for the development of tourism in other node cities of the"One Belt and Road"tourism.