全媒体时代主流媒体的数据化生存与发展

Data-Based Survival and Development of Mainstream Media in All the Media Era

基于互联网连接的媒体平台,正在成为各类原生数据的源发地和汇聚中心,对大数据进行整合及应用的能力,将成为未来媒体平台运营的核心能力。建构在互联网平台之上的主流媒体必然要经历从信息总汇向数据总汇的转变,在这一过程中,媒体的业态、社会功能都将发生重大变化。伴随全媒体时代信息技术的快速发展,新闻传播呈现出新的特点和规律:传播主体大众化;传播容量海量化;传播方式交互化;传播手段多维化;传播时效全时化。在这样的背景下,主流媒体应不断进行数据化的探索和创新,基于5G网络,通过大数据技术运用,强化数据库建设,以此为基础,运用基于大数据的人工智能技术改变内容生产和分发方式,并以之作为内容监管的有力武器。未来基于大数据分析的综合业务推动自身产业结构优化。

Big data technology is making Internet-based media platform a source and convergence center for all types of native data.The core competence of future media platform operations is the integration and application of big data.The mainstream media built on the Internet platform must undergo a transition from information aggregation to data aggregation.In this process,the format and social function of the media will undergo significant changes.With the rapid development of information technology in all the media era,journalism and communication present new characteristics and rules.For example,the disseminator becomes more common.The amount of information dissemination is huge.The mode of communication presents interactive characteristics.The means of communication becomes diversified.Information is instantly disseminated.In line with the development of society,the mainstream media should continue to explore based on big data and 5G network.It changes the way that content is produced and distributed through database construction.Mainstream media should use information technology as a powerful weapon for content regulation.In the future,mainstream media’s integrated business based on big data analysis will promote the optimization of industrial structure.