论自媒体时代大学生陷入“校园贷”的非理性逻辑

The Irrational Logic of College Students Falling into " Campus Loan " in the Age of We Media

自媒体作为传播领域的又一场革命,对大学生的成长场域和高校学生管理工作带来了前所未有的挑战。面对当前大学生卷入"校园贷"出现的种种问题,研究基于社会学的视角,通过扎根研究的方式,以关于"校园贷"的45个典型新闻报道为案例,借助NVIVO11进行编码,探究自媒体时代下大学生在与社会网络进行互动的过程中,是如何遭遇"校园贷"陷阱的,进而揭示大学生受骗的社会根源。研究结果串联起了大学生"校园贷"遭遇的"三部曲":现实起点(资本贫困引发借贷需求)--消费决策(提前消费陷入消费陷阱)--情景因素(身份意识催生享乐主义)。

Since We Media as another revolution in the field of communication,it has brought unprecedented challenges to the growth field of college students and the management of college students.In the face of the problems that the current college students are involved in"campus loan",this paper based on the sociological perspective,through the rooted research method,with 45 typical news reports on"campus loan"as an example,with NVOVI11 coding,In the process of interacting with social networks in the era of We Media,how to encounter the trap of"campus loan",and reveal the social roots of college students being deceived.The results of the study are a series of"trilogy"encountered by college students"campus loan":the realistic starting point(capital poverty triggers borrowing demand)–consumption decision(advance consumption is caught in the consumption trap)–situational factors(identity awareness promotes hedonism).