互联网背景下融媒体建设的播音语言规范

Specification of Broadcasting Language for Media Construction Under the Background of Internet

随着社会与时代的发展,媒体之间的融合程度越来越高,播音主持作为媒体中的重要组成部分,必须积极跟随时代的变化,做出顺应历史潮流发展的改变。融媒体背景下,播音主持的语言规范发生了巨大的改变,传统的播音主持语言规范在当前的时代背景下逐渐失去了大众的普遍认可度,亟需寻求新的规范方法,用以攫取大众的眼光,获得更高的关注度。因此分析了融媒体产生和存在的背景,并对融媒体背景下播音主持所面临的语言挑战和语言规范作出进一步的分析与说明,以期能在媒体发展日新月异的今天,为播音主持工作提供一些意见和建议。

With the development of society and times,the degree of integration between the media is getting higher and higher.As an important part of the media,the broadcast host must actively follow the changes of the times and make changes that conform to the historical trend.Under the background of media integration,the language specification of broadcast host has changed dramatically.The traditional broadcast host language specification has gradually lost the general recognition of the public in the current era.It is urgent to seek new normative methods to capture public attention.Therefore,this paper analyzes the background of the generation and existence of media convergence,and further analyzes and explains the language challenges and language specification faced by the broadcast host in the context of the financial media,in order to provide some opinions and suggestions for the broadcast host work in the rapid development of the media.